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Red Points, a company dedicated to fighting piracy and brand abuse online, helps David Trubridge battle fakes online. Read below for a look into David Trubridge’s fight against counterfeit.
David Trubridge is known for designing one-of-a-kind pieces, with his unique signature style. Unfortunately, art and design lovers are not the only ones interested in his work. The resounding success of his creations has also attracted the attention of counterfeiters around the world who are selling imitations for less than half their real price. The result is not only in a significant loss of revenue but damage the reputation of his distinguished brand.
Designer and CEO David Trubridge first realized he had a counterfeit problem when he saw a company exhibiting a booth full of his lights at the 2014 Hong Kong Lighting Fair. To solve this issue, Mr. Trubridge and his team hired a law firm. However, this process proved to be long, expensive and, ultimately, ineffective, as copies of his designs continued to be sold on online marketplaces.
After spending a considerable amount of time and up to $150.000 in legal fees, David Trubridge looked for an alternative solution and teamed up with Red Points. Red Points self-learning technology quickly began searching the web to detect, report, and remove counterfeits. During the process, the David Trubridge team was able to view and validate identified incidents in real-time to keep track of removals.
Within six months of using the service, 92% of infringements had been eliminated from online marketplaces, making it virtually impossible for knockoffs to reach consumers. Red Point’s platform allowed Mr. Trubridge and his team to have a clear picture of the severity of their problem and where their brand was most at risk. Red Points continues to protect the brand and remove fakes.
To See a video and a learn more about how David Trubridge’s tackeled counterfeits click here.